|  The
proud employees and owners of Opinions Unlimited want to thank you
for visiting our site and considering us to help you solve your
most challenging marketing and strategic issues!
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| Opinions
Unlimited is a family-owned and operated company. Anndel Hodges Martin
and her father, J.B. McCarley, founded the company in 1979. In 1988,
Andy Martin, Ph.D., joined Anndel to establish a full-service marketing
research firm offering custom qualitative and quantitative research
design, data collection and analysis services. In 1995, they established
a highly regarded focus facility in Houston, Texas. In 2005, they
took their award-winning concept and opened a facility in Dallas. |
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addition to Anndel, a qualitative consultant, and Andy, a quantitative
researcher, there are other members of the family making sure that
“no detail is too small” and “no study is too complex.”
They include: Krista Browning, Jared McCarley, Jim McCarley, Susan
McCarley, Ray Cadman, Janna Westerbeck and Vandi Hodges. |
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| A
quick overview of the marketing research services & specialties
we have available: |
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Assistance
with problem definition and direction of the research |
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Assistance
with study design, questionnaire construction, sampling, data
tabulation, and statistical analysis
(all quantitative methods, including online) |
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Moderating
and analysis of focus groups and depth interviews
(traditional and online) |
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Project
management and coordination |
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Focus
Group Facilities in Texas: |
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Houston
- #1 in Houston and "Top Rated" Worldwide since opening
in 1995;
(see Impulse
Survey) |
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Dallas
- New Facility. We have a long history of recruiting in Dallas
and other Texas' markets |
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Recruiting
(local and national) |
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Telephone
interviewing and customer care from our 50-station CATI-equipped
Call Center |
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Spanish-speaking bi-lingual interviewing, recruiting and moderating |
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One-stop
shop for litigation research logistics, facilities, A/V and
recruiting |
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Online
bulletin board technology for focus groups or IDI's
(we set up and host your study, recruit, and train your moderator) |
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| Our
commitment to the industry: |
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are actively involved in the marketing research industry and local
civic organizations because we believe it is important to embrace
and promote the highest level of integrity and professionalism possible.
We are members of: |
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